Bing Places is the second listing worth having. Bing has its own audience, its index also carries into Yahoo and Microsoft's assistant surfaces, and once the listing exists it can keep itself in sync with Google. The setup takes about ten minutes plus a verification code, and it is free.
Five things in the right order, and the actual form takes minutes. Missing any of them is what turns a ten minute job into a week of back and forth.
Work through them one at a time and do not save until each field matches your template exactly.
Go to bingplaces.com and sign in with a Microsoft account. Your business email works and is the better choice, because it keeps the listing tied to the company rather than to one person's personal login.
If you already use Outlook, Xbox, or Azure, you already have an account and do not need to create one.
On the dashboard choose the Google Business Profile import, sign into your Google account, and pick your listing. Bing pulls in the name, address, phone, hours, photos, and description automatically, which saves most of the typing and avoids the typos that break citations.
If the import does not find your listing, your Google profile is probably still pending verification, or it is verified under a different Google account.
The import is a starting point, not a finished listing. Compare every field against your own template before you save: the primary category, the secondary categories, the service areas, the hours, the website, and the landing pages. Directories weight the primary category heavily, so getting that one right matters more than any other single field.
Add real photos here if the import carried none. A listing with no photos gets noticeably fewer clicks than the one beside it with ten.
Bing usually offers phone or text verification to the business number, and that code arrives in seconds. If Bing only offers postal mail, accept it rather than abandoning the listing, but first confirm the address is entered exactly as it should be, because the postcard goes to that street and suite number and takes one to two weeks.
Once verified, the listing typically appears within minutes to 48 hours.
Open the listing in Bing Maps, search your business name, and copy the URL from the browser address bar. Keep the dashboard URL as well, since citation tools usually read that one. Store both in your submission log the same day.
Do not save a search results URL. It has to be the URL of your listing itself.
A verified listing only helps when your own site points at it. Add the URL to your listings page, your footer, and your business structured data, so search engines read the listing and the website as the same company rather than two unrelated records.
Bing can also keep syncing from Google afterward, so review and hour changes carry across on their own.
Four problems account for almost every stuck Bing listing, and all four are fixable without starting over.
This usually means the address is new to Bing or looks like a shared office. Accept the postcard, but check the suite number first. A mailing address with a suite that does not match your Google profile will fail on both services.
Importing often leaves a duplicate that Bing had already created from a directory feed. Claim the correct one and request the duplicate be removed, otherwise reviews and prominence split across two records.
Bing's taxonomy is smaller than Google's. Pick the closest available primary category and use the secondary categories to cover the rest, rather than choosing something misleadingly broad.
Rotate the landing pages across your listings so each profile supports a different search. Ten listings all pointing at the homepage is one page getting help, ten listings pointing at different pages is a whole site getting it.
We set up and maintain listings across Google, Bing, Apple, and the directories that matter in your market, then report what moved each month.
What the work covers, what it costs, and the guides behind the process.